This is the top of the FIRST EVER brand film created with OpenAI Sora technology.

It depicts a young Charles Lazarus, founder of Toys”R”Us and creator of Geoffrey the Giraffe, dreaming of a magical place that will change toy stores forever.

Toys"R"Us is thrilled to partner with Native Foreign to push the boundaries of Sora, a groundbreaking new technology from OpenAI that's gaining global attention.

Sora can create up to one-minute-long videos featuring realistic scenes and multiple characters, all generated from text instruction.

Imagine the excitement of creating a young Charles Lazarus, the founder of Toys“R”Us, and envisioning his dreams for our iconic brand and beloved mascot Geoffrey the Giraffe in the early 1930s.